Wednesday, February 27, 2013

Diminishing Marginal Utility



Diminishing Marginal Utility is a law meaning decreasing gains. More easily understood, imagine eating a hot dog. Imagine eating one more. Imagine eating 5 more. The more you eat, the less pleasure you gain from your hot dog eating.

This phenomenon can accurately portray why we are so excited to do something for the first time, but after repeating the same activity multiple times, we are bored.

Economists have long looked for some activity that breaks this pattern of behavior, but there just simply is no exception. And some of you might be thinking, "What about church? Shouldn't we be able to go to church a million times and still be just as willing to go one million and one times?"

The answer is complex. And the truth is, I don't have the answer. Yes, we should be willing to participate in good things an infinite number of times; however, this is seldom the reality. 

I believe the answer is to differentiate. Each day is new and different. What is exciting about today? Focus on that! 

I WANT TO HEAR FROM YOU! What is the secret to conquering diminishing marginal utility?